Read your report

Your report starts with an overall verdict and then goes check by check, each with what to change.

The score and verdict

• Ready to publish: nothing serious to fix.
• Fix a few things first: some checks need attention before you publish.
• Not ready to publish: there are problems likely to hurt the article in Google, or break a policy.

The score out of 100 sums up all the checks. Use it to compare drafts; the cards below tell you what to do.

Google checks

Google policy (including AdSense content rules), Google News, Discover and E-E-A-T (experience, expertise, authority and trust). These are written with AI from Google's published guidelines, so read them as an expert second opinion.

Writing checks

Headline, keyword and topic terms, readability, AI writing patterns, topic coverage, trust and structure, and a suggested URL slug. These are worked out directly from your text, the same way every time.

Each card

1. Read the statusPass, Warning or Fail.
2. Read the issuesEach issue says what's wrong and, where it helps, quotes the sentence.
3. Fix and re-checkChange the draft and check again. The same text never uses another report.