Learn
CheckArticle Learn
In-depth pages on what Google actually asks of publishers, with links to Google's own documentation for every claim.
Writing
How to make AI-assisted writing sound human
The patterns that give AI drafts away, what Google actually says about AI content, and an editing process that fixes both.
Writing
How to write headlines that get clicks without clickbait
A headline formula that works for Search, News and Discover, the clickbait patterns Google demotes, and how Google rewrites titles.
Workflow
The pre-publish SEO checklist for every article
Twenty checks to run before you hit publish, grouped by headline, content, trust, technical and Discover, with the reason behind each one.