Headline analyzer

What this headline checker looks at

A headline has two jobs. It has to tell Google what the page is about, and it has to make a person choose your result over nine others. This tool scores the parts of that you can measure.

• Length. Somewhere between 40 and 70 characters usually shows in full on a phone. Longer titles get cut off, and Google may rewrite them.
• Specific words. Words like "tested", "data", "checklist" or a clear benefit tell the reader what they get. Vague titles lose the click.
• Numbers. A number sets an expectation ("7 fixes", "60% faster") and tends to stand out in a list of results.
• Your keyword. If you enter one, the tool checks it is in the headline.
• Clickbait signals. Phrases like "you won't believe", ALL-CAPS words and stacked exclamation marks. Google's Discover guidelines specifically warn against these.

Why clickbait costs you on Google Discover

Discover shows articles to people who never searched for them, so Google leans hard on quality signals. Its own guidance asks publishers to avoid titles that exaggerate or withhold the key point to force a click. A headline can be exciting and still honest: say what happened, then give the reader a reason to care.

Headline length for Google Search

Google doesn't publish a fixed character limit. Titles are cut by pixel width, so a line full of wide letters gets shorter room. Keeping the important words in the first 50 or so characters means the part that matters survives either way.