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What the Google checks in CheckArticle look at

The four Google checks explained: content policy, Google News, Discover and E-E-A-T, where each comes from and where its limits are.

What the Google checks in CheckArticle look at

The four Google checks are the part of the report people ask about most, so here is what each one looks for. All four are written with AI against Google's own published guidance, and every problem comes with a concrete fix and how serious it is.

Content policy

Checks the draft against Google's publisher and AdSense content policies: harmful or dangerous content, misleading or unreliable claims, clickbait, copyright red flags, sensitive events and low-value content. A fail here means the report never calls the article ready, whatever the other scores say.

Google News

Looks at what Google News asks of publishers: clear authorship and dates, original reporting rather than rewritten aggregation, opinion and sponsored content labelled as such, and sources and quotes attributed.

Discover

Focuses on Google's Discover guidance: no clickbait or sensational framing, no holding back the key fact to force a click, timely or lasting value, and a trustworthy presentation.

E-E-A-T

Scores experience, expertise, authority and trust from the text itself: first-hand detail, sourcing, and whether a reader can tell who wrote it. It is stricter for topics where bad advice can hurt people, such as health, money, legal and safety.

The limits

These checks read your draft, not your whole site. They can't see your site's reputation, its other articles or how Google already treats it, and those matter too. Treat the report as a careful second reader before you publish, not as a verdict from Google.

Anshul · Founder and editor

Anshul runs news and content sites and does SEO work for publishers. He built this tool to run the same pre-publish checks. How we write and review guides.

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